Five conversations we’re having with wind operators ahead of WindEurope 2026
Ugur Burak Gunduz
Head of Sales
As we head into WindEurope this year, one thing is clear.
The conversation has shifted.
Not long ago, most discussions with operators and developers - at the show and across the renewables industry - were centered around growth. New capacity. New markets. Expansion.
That is still part of the story.
But increasingly, the conversations we are having today are different. More focused. More operational. And, in many ways, more urgent.
Across Europe, wind portfolios are growing, but so is the pressure to make them perform.
Here are five conversations we are having consistently with operators ahead of WindEurope 2026.
1. We are producing, but are we performing?
There is a growing realization that production alone is no longer the benchmark.
Operators are starting to look beyond megawatt output and asking a more fundamental question: Are we extracting the full value from our assets?
Small inefficiencies, curtailment, and missed opportunities in market participation are no longer marginal issues. In a tighter market, they are commercially material.
2. We have the data, but we don’t have the clarity.
Most operators today are not lacking data.
They are lacking clarity.
Data sits across multiple systems: SCADA, forecasting tools, and market platforms. But bringing this together into a single, actionable view remains a challenge.
The result is not a lack of information, but a lack of confident decision-making.
3. Downtime is no longer just technical, it’s financial.
Traditionally, downtime has been viewed as a technical issue.
Today, it’s increasingly a commercial one.
Every hour of unplanned downtime results in not just lost production but also lost revenue opportunities, especially in more volatile market conditions.
This is changing how operators think about maintenance, predictability, and response times.
4. Market complexity is increasing faster than our ability to act on it.
With increasing volatility in power markets, operators are being pulled closer to commercial decision-making.
Day-ahead and intraday balancing, the number of decisions to be made is increasing.
But the ability to act on those signals in a timely and confident way is not always keeping pace.
This gap is becoming a key point of discussion.
5. We are managing assets but not yet managing portfolios.
Perhaps the most important shift.
Operators are moving from thinking in terms of individual assets to thinking in terms of portfolios.
Not just how a single turbine performs, but how an entire fleet behaves across locations, conditions, and market environments.
This is where the next level of value will be unlocked.
So, what next?
What stands out in all these conversations is not a lack of ambition.
It’s a shift in focus.
From expansion to performance.
From data to clarity.
From assets to portfolios.
WindEurope will, as always, be a place to talk about the future of the sector.
But on the ground, and even outside of the conference and exhibition, the conversations we are having today are increasingly about something more immediate:
How do we, as an industry, make what is already built perform better.
And increasingly, these conversations are less about tools and more about how operators bring together operational, technical, and commercial thinking.
Are you attending WindEurope and are interested in learning more? Speak to us today to arrange a meeting.
